Sound in advertising

Advertisements

Car advert:

1. Contains action
2. Has a fast tempo
3. Aimed at adults
4. Sounds like a movie
5. Happy music (The reason why the music is happy is because the key is major)
6. This advert has little diagetic sound, most of the sound in the advert was non-diagetic.

Make up advert:

1. Happy music (music in the key Major key).
2. Voice over
3. Fast tempo
4. Aimed at adults

Sofa advert:

1. Fast tempo
2. Happy song (in the key of major; i.e. C major)
3. Lots of instruments
4. Aimed st adults

Computer advert

1. Happy music (played in the major key)
2. Fast tempo
3. Aimed at adults
4. All of the sounds in this were non diagetic.

Major and Minor Keys

The minor key in music refers to a less upbeat, more sad tone in the sound of a song.
The major key in music refers to a more upbeat, happy type of sound to a song, a cheerful type of song.
All of the adverts had a major key music in them.